So do social media platforms have a place in your eCommerce marketing efforts? Absolutely! While they might not be the best direct driver of sales, I think social platforms can be a great way to interact with customers and build your reputation as a quality company. And taking a proactive approach to encourage social engagement from the get-go can help you slowly build a community of brand ambassadors and fans .
Photos by Korean Resource Center , Tim Regan , and Valerie Everett .
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